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Do’s & Don’ts of Social Media

DOs:

• Build a social media strategy based on your business’ goals and target customers.

• Post consistently.

• Post pictures and videos that are valuable or entertaining.

• Make your posts visually appealing.

• Respond to comments and messages to engage with your audience.

• Be flexible. Analyze your stats and popular trends, then make changes.

DONTs:

• Only post to sell your products or services.

• Buy fake followers or engagement. This will hurt your credibility.

• Only post one type of content ex-just videos or just photos.

• Be afraid to try new ideas! If they align with your goals and audience, give it a try.

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