We know it can be hard to keep up with all the changes on social media, so here are a few things to keep you in the loop! Follow us on Instagram for more updates.
Promote upcoming events for your business with Instagram’s new “Reminder Ad”. These ads allow the viewer to click the bell icon in the bottom left corner of the post to opt in to event reminders.
Reminder Notifications once user opts in:
- one day before
- 15 min before start time
- at time of event
TikTok has built a community of 150 million Americans that all use their platform to learn, be entertained, or grow their business. TikTok inspires creativity and brings joy to a global audience. TikTok has also enhanced safeguards for its US users to proactively address national security concerns. The platform has invested $1.5 billion to set up TikTok US Data Security and has launched the US Data Security site to provide transparency into its commitments to safeguard data.
“TikTok has evolved into the preferred platform for nearly 5 million businesses seeking expansion and success”-The TikTok Team
Facebook has hit a new milestone in number of users. There are currently 2 billion active users on Facebook daily. Meta is investing in artificial intelligence to bring to Facebook. Meta AI will bring new ways to discover content and share it with your communities. This upcoming technology will users to create and share in new ways. Meta shares their current focuses for 2023 are “artificial intelligence, messaging, creators and monetization.”
Facebook Usage is the highest it has ever been with 2 billion users
Education-based communities are doing so well on TikTok, they now have a whole feed! TikTok has added “a new viewing experience that will give our community a dedicated space to explore a wide range of inspiring, entertaining, and enriching videos related to science, technology, engineering, and math.” Content on the STEM feed will be checked to make sure it is appropriate and reliable by “Common Sense Networks” and “Poynter”.
Other Topic-Based Feeds in Testing: